![]() ![]() The company also sent us this statement - claiming: Meta's ad tools are essentially doing the heavy lifting for scammers behind ads like the Lewis deepfake - since, once the scammers have crafted an enticing deceptive message, they can plug it straight into the high scale ad-targeting tools it offers to ensure the scam lands in the feeds of users who are most susceptible ( and vulnerable) to being taken in by it, leveraging Meta's ongoing mass surveillance of web users to reach fresh victims.Īsked for a response to the deepfake a spokesperson for Meta told TechCrunch it's investigating. It's also drop in the ocean of Facebook's parent Meta's revenue (full year earnings for 2022 were an eye-watering $116.61 billion), which it generates by selling access to behavioral ad-targeting tools which are powered by its pervasive tracking and profiling of web users. consumers and businesses from fraud and financial scams hit a record £1.3 billion.) It also committed to contribute funding worth £3 million to help set up a citizens' scam advice service.īut of course that's a drop in the ocean of money Brits routinely lose to scammers. users to make it easier for them to report dubious ads. Lewis settled his defamation suit against Facebook in 2019 after it agreed to make some changes to how it operates, saying it would offer a report ad button to U.K. ![]() "People will know I have been campaigning for proper regulation of scam adverts for years." "I am viscerally angry about this," he added. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |